Build a Solid Foundation First

The Traffic Engine Manifesto

What is Paid Traffic?

Will It Make the Boat Go Faster?

Three Types of Traffic — The First Traffic Pyramid

Just Say No to “Media Buying” 

Quality, Then Quantity

Ads Should Provide Standalone Value — Especially Facebook

Know Your Numbers

The Traffic Funnel: The Second Pyramid

Work Backwards

Leverage Your Strengths, Match Your Content

Give the Platforms What They Want