The Durable Business

Course Content

Introduction – 1 Topic

Lesson Content

TDB Introduction

Discover – 3 Topics

Lesson Content

Discover, Part 1: Experience, Expertise, and Audience

Discover, Part II: Research and Immersion

Discover, Part III: Questions Framework

Validate – 5 Topics

Lesson Content

Validate, Part 1: Ideas and Audiences

Validate, Part 2: Messaging and Writing Framework

Validate, Part 3: Build Experiment

Validate, Part 4: Facebook Testing Framework

Validate, Part 5: Interpreting and Reacting to Results

Build – 2 Topics

Lesson Content

Build, Part 1: Minimum Viable Infrastructure

Build, Part 2: Six-Week Sprint

Project X