Have you ever wondered what separates sales pages and funnels that convert at 1-3% from others that convert at 5-20% (and in many cases even higher)?
The answer is often less to do with the sales page itself, and more to do with what happened BEFORE visitors arrived at the sales page.
Typically, LONG BEFORE.
That’s how I achieved a 46.8% conversion rate selling something for $97 back in 2009 (back in 2009, $97 was a pretty hefty price tag for a 62-page PDF).
That was BECAUSE of what I exposed the prospect to BEFORE they were presented with the opportunity to make a purchase.
Before they even knew I was selling anything.
Preselling is NOT Selling
It’s not a direct response sales message with a story lead-in.
There’s no “buy button.”
There’s no way for a reader (prospect) to make a purchase.
None.
In fact…
(And listen up carefully here, because this next piece is important.)
In most cases, the prospect isn’t even aware that there is something for sale later on.
You know there is. But they don’t.
It’s your job to prime and position and set up the prospect to WANT what you KNOW you will EVENTUALLY sell them.
BEFORE they even know it exists.
Your presell should work to channel their DESPERATE DESIRE for SOLVING A PROBLEM they ALREADY have.
… in your direction.
Do this well, and you (in THEIR MIND) will be the only viable solution.
In the previous lesson I said this:
I create marketing that affects what people NEED to BELIEVE REALIZE and AGREE to in ADVANCE, BEFORE they can ACCEPT the NEED (and DESIRE) for the product or service I have for sale.
Well…
This FIRST TOUCHPOINT is where I do this; where I plant the seed and then start to water it.
I do this using a presell.
And this “presell” is presented to the reader (prospect) on what I call a Presell Site (PS).
A presell site can be a single page (like Frank vs. Matt).
But in most cases, I build multi-step presell sites (MPPS).
There are specific reasons WHY I do this, of course.
That’s what this lesson is all about.
NEXT: Framework of a Presell