Here are the main components that make up the framework of a good presell:
- The Hook (The Big Marketing Idea)
- Authority
- Advanced Strategy of Preeminence
- Story-Powered Context & Cognitive Framing
- Commitment & Consistency
- Chain of Beliefs
- Fascination
- Educational Content
… and this all maps to a Presell Site like this:
However, this framework is not set in stone.
There are guidelines — a toolkit which you can use to create a customized experience that supports your SOI strategy.
Learn the guidelines through the example of a Multi-Page Presell Site (MPPS) and adapt those guidelines to your specific needs.
For example, you may create presells that sell rather than lead to an opt-in. (More more about that later.)
Some Presell Sites (PS) will have all the elements, and others will only use some (because the REASON behind why that PS exists is different — it’s playing a different part in the movie).
A movie is a good metaphor…
There’s the leading actor (the hero). There’s the supporting cast. The extras. And, of course, the villain.
TOGETHER they make the movie what it is; and when done well, it’s a blockbuster that wins Oscars and people remember for years.
In the blockbuster movie context, even the role of a little extra can be essential to the end result.
Same here.
Frank & Matt, as an example, started out as a little “email extra” that formed the (experimental) big idea behind a small launch back in 2011.
Just like BRAD PITT, who was a little extra (preppie partygoer) in Less Than Zero, back in 1987:
… yet look at him now.
I’ll address each element in turn.
First, the hook (The Big Marketing Idea).