Sphere of Influence

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Core Training 9 Topics

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SOI Prelude

Frank & Matt

Frank & Matt Backstory

Chain of Beliefs Backstory

Defining Your Chain of Beliefs

Instilling Your Chain of Beliefs

The Logic Chain (Todd Brown)

Channeling Desire Through Beliefs (Rich Schefren)

Chains of Beliefs Question, Answers

Preselling 8 Topics

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The Art of Preselling

Framework of a Presell

The Big Marketing Idea (The Hook)

Authority

Advanced Strategy of Preeminence

Context and Cognitive Reframing

Commitment and Consistency

Educational Content

Presell Sites and Worlds 7 Topics

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Primary Purpose of Presell Sites and Worlds

The Flow of a Presell Site

Presell World Structure: Part 1

Presell World Structure: Part 2

Character Arcs

Building Your Presell Site

Funnel Visualization and Tracking

SOI Bonus: Organic Traffic1 Topic

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Organic Traffic for Sphere of Influence