Email Writing Masterclass

Welcome. I’m so glad you’re here.

I’ve organized this masterclass into instructional content, examples, and conversational content.

The instructional content is where you’ll find in-depth descriptions of the four writing tools I use most often, and how I used those tools in the original Black Friday 2022 email campaign.

The full versions of all of the emails are available as well. I encourage you to read those emails afteryou’ve watched the screencasts to see the writing tools in action.

André and I also recorded an hour-long conversation where we discussed the overall strategy, nuances of the writing experience, lessons learned, other thoughts about the tools we used, and more.

You’ll also find recordings and transcripts from two Q&A calls for participants in the first cohort.

I recommend you listen to those conversations after you’ve gone through the instructional material.

Using the tools to improve your writing is what this masterclass is all about. The sooner you dive in, the sooner you’ll see results!