This masterclass provides a framework and a series of exercises for identifying potential audiences and offers and creating specific value propositions likely to resonate with those audiences.
This is not a theoretical construct — it’s a method for discovering ideas that resonate with you. I’ve taught this step-by-step process at the college level for many years, used it with clients for even longer, and it works.
You’ll learn:
- How to identify audiences that are a good fit for you and the value you want to offer.
- How to unearth the deep, visceral, compelling desires that motivate people to take action.
- How to discover the functional, social, and emotional jobs to be done that drive buying behavior, and how to use that to create high-performance offers.
- The Value Proposition Design Canvas — the most effective framework for identifying the most powerful needs within an audience and matching those needs precisely to your product or service.
This masterclass is for you if:
- You’re at the beginning stages of your journey and you don’t yet have an audience or a clear idea of the value you can bring that your audience will pay for.
- You have an audience, but you don’t have a high-performance offer.
- You have an offer, but it’s not performing as well as you’d like.
The time you invest in these exercises will contribute significantly to your success.
Course Content
Audience & Offer Masterclass – 5 Topics
Lesson Content
Audience & Offer Masterclass Introduction
Audience & Offer Masterclass: Part 1
Audience & Offer Masterclass: Part 2