Art of Email

Lesson Content

Module : Email Foundations

Art of Email Foreword

Art of Email Introduction

Emphasize Relationships Before Transactions

Customers Are Created Before They Buy Anything

Permission Before Promotion

Art of Email Strategy + 10,000′ View

How to Think About Writing

The Nine-Dot Puzzle

Module 2: Serialized Narratives4 Topics

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Principles of Serialized Narratives

Storytelling

Creating Attention With a Hook

Open and Nested Loops: The Secret To Building Suspense, Tension, and Drama

Module 3: Soap Opera Series1 Topic

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Soap Opera Series

Module 4: Relationship Building Series1 Topic

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Relationship Building Series

Module 5: Value Newsletter1 Topic

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Value Newsletter

Module 6: Bridge Emails1 Topic

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Bridge Emails

Module 7: Story-Powered Promotions3 Topics

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Story-Powered Promotions: Part 1

Story-Powered Promotions: Part 2

Story-Powered Promotions: Part 3

Module 8: Product Launch Series1 Topic

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Product Launch Series

Module 9: Customer Onboarding Series1 Topic

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Customer Onboarding Series

Module 10: Putting It All Together1 Topic

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Art of Email Putting It All Together

Module 11: Advanced Ideas4 Topics

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Subscribe to VNL After RBS/COS

How to “Mute” VNLS

Email Re-Engagement Series

Creative Uses for “VIPs” in Email Marketing