Buid A Solid Foundation First
INtroduction and Overview
Paid Traffic Principles
Google Ads
Retargeting
Ongoing Optimazition and Scale
Bonus Content
Traffic is the lifeblood of any business, and paid traffic is the fastest way to find, interact with, and convert your prospective customers online.
The Traffic Engine is a principles-based methodology for finding, engaging with, and converting your prospects to customers using the two largest paid traffic platforms — Google Ads and Facebook.
TTE is a ten-module journey from strategy to implementation that begins with the current reality of paying for traffic online, and progresses, step-by-step, to building traffic engines for your business.
You’ll be able to return to the course material repeatedly to expand upon the work you do the first time through, adding and improving each time.
Course Content
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Build a Solid Foundation First12 Topics
Will It Make the Boat Go Faster?
Three Types of Traffic — The First Traffic Pyramid
Ads Should Provide Standalone Value — Especially Facebook
The Traffic Funnel: The Second Pyramid
Leverage Your Strengths, Match Your Content
Give the Platforms What They Want
Introduction and Overview4 Topics
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Module 0: The 30,000′ View of Paid Traffic
Module 1: Understanding Current Reality, Part 1
Module 1: Understanding Current Reality, Part 2
Paid Traffic Principles2 Topics
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Module 2: Paid Traffic Principles
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Module 3: Getting Started With Google Ads, Creating a Search Campaign
Module 4: Google Ads (Search), Metrics and Performance
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Module 5: Getting Started with Facebook, Creating a Prospecting Campaign, Part 1
Module 5: Getting Started with Facebook, Creating a Prospecting Campaign, Part 2
Module 6: Facebook Metrics and Performance
Module 6.5: Facebook Offer and Messaging Testing Framework
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Module 7: Retargeting on the Google Display Network and Facebook, Part 1
Module 7: Retargeting on the Google Display Network and Facebook, Part 2
Ongoing Optimization and Scale2 Topics
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Module 8: Ongoing Optimization and Scale
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Optimize for Buying, Not Tracking
Agency and Freelancer Training5 Topics
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Client-Services Module 1: Strategies for Finding and Working with Paid Traffic Clients
Client-Services Module 2: Common Problems and Solutions, Including Pricing, Reporting, Managing Client Expectations, and Communication
Client Services Q&A Call #1, CS Modules 1-2